The goji berry grows on woody perennial trees that are widespread in China.  Because the fruit is delicate, the berries must be shaken loose from the vine rather than picked. Goji berries can be consumed fresh, dried, cooked, or even fermented into a wine and are similar in taste to a raisin.

The health benefits linked to goji berry are numerous. It is high in vitamins and minerals, including beta-carotene, vitamins C, B1 and B2, trace minerals, antioxidants, and essential amino acids. Recent scientific research has indicated that the fruit may strengthen the immune system, improve eyesight, protect the liver, boost virility, and increase circulation.  Goji berries are also believed to help with the treatment of cancer, age-related problems and diabetes.